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You can add Nutella to any dessert and come up with something pretty successful. Nutella brownies, Nutella milkshakes, Nutella ice cream, Nutella rice crispy treats…the list goes on and on, which is why some people live and die by Nutella. Now, according to one stylist from Beirut, you can live and dye by Nutella too.

In an Instagram video by Abed Allahitani, the hairstylist adds three dollops of Nutella to blonde hair, but not before drizzling with on a healthy dose of condensed milk. Skeptical? So were we, but the results seemed pretty impressive. See for yourself:

Allahitani, who tells Metro that Nutella makes the hair more shiny and that the colour can last two to three weeks or even longer, has used the Nutella technique more than once:

Though it does look impressive (that is, if it’s not a hoax), something tells us we’ll still be saving our Nutella for dessert.