If you’ve ever struggled with winged eyeliner, wanted to know how to stop your concealer from creasing or just needed to figure out how to contour your face without looking like you’ve smeared your face in dirt, you’ve probably watched a YouTube beauty tutorial or two. Beauty tutorials are a big business on the online video platform, with the most popular beauty channels subscribed to by tens of millions of people. Naturally, the next step would be being able to test out the products, albeit virtually, right alongside your favourite beauty guru. Sound like a pipe dream? Not anymore.
This video below might just seem like your regular, run-of-the-mill beauty tutorial, but click on it through the YouTube app on your phone or tablet and let the magic happen. While watching the video (by YouTuber Roxette Arisa), you can press the “Try It On” button, which allows you to virtually take a spin with the many shades of MAC’s Love Me Lipsticks. MAC is the first official brand partner of the AR Beauty Try-On feature.
Developed by FameBit, YouTube’s branded content division, the feature hopes to attract more brands in the future and we don’t doubt that it won’t be long before we see other beauty houses hop on board. Want to try on that new Fenty highlighter? Click. The new Dior lipgloss? Click. According to Forbes, FameBit testing showed that 30 per cent of users clicked to activate the AR mode, spending 80 seconds on average trying on virtual lipstick. That’s some pretty good engagement.
Want to experience it for yourself? Get out your phone, click this link and see how you look in “DGAF” brown.