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Sometimes, all that’s required to take an idea to the next level is an ear or a helping hand. And that’s why Joe Fresh has granted Ryerson University $1 million to start the Joe Fresh Centre, a fashion incubator that will see 21 people take their ideas and turn them into winners.

And there’s no catch. If you’re 18 or older, and you have a fashionable project or business idea, you can apply to be one of the selections. End goals can be anything from a new label to technological advancements that could help propel the industry forward. Basically, you just need an idea, and preferably one that’s been thought out a little.

And as Jeanne Beker states, you needn’t be a student from Ryerson. This opportunity is literally open to everyone.

And if you expect to rap with Joe Mimran as part of some long unresolved Dead Poets Society-esque fantasy, you’re out of luck. He’s officially out from the Fresh business, so you’ll have to take your questions to the new bigwig, Mario Grauso, former head of Vera Wang.

Applicants will go through a rigorous selection process, judged by Joe Fresh, Ryerson and people within the business and media industries. Once selected, the program is 18 months and participants will have opportunities to generate funding and they’ll also have access to workspace and mentorship. So, basically everything you could hope for as a fledgling business.

Good job, Canadian fashion.

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