Next year could be the first time a lot of people notice text in Playboy magazines.
The company just announced it will nix nude photos across all of its publications as of February 2016. Which means the generational rite of passage where teenage boys would huddle around their ill-gotten copy drooling over the images is all but over.
Excuse us while we get a little bit nostalgic.
The magazine that helped take sex from taboo subject to mainstream culture made the decision after admitting that the internet now fills more X-rated demand than it could ever keep up with.
“That battle has been fought and won,” Scott Flanders, the company’s chief executive told the New York Times. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”
In fairness, they’re probably right on that front. Any person can tell you hard-copy porn is a thing of the past; nobody leaves adult magazines or shameful VHS tapes laying around anymore. It’s just too much of a hassle.
To make up for ditching its largest selling point, however, the magazine appears to be going back to its roots. Playboy was once known not only for its ultra-sexy images of nude women, but also for its humour and actual content (Whoa, right?). The rumours about people reading the magazines for their articles were actually true this whole time. After all, it featured interviews with the likes of Martin Luther King Jr. and Margaret Atwood within its glossy pages.
“Last year we re-launched Playboy.com as a safe-for-work site and discovered something about our readers and our identity: The Bunny transcends nudity,” the company wrote on its website. “We are, and always have been, ‘entertainment for men’ – with award-winning journalism and fiction to boot. Playboy is a cultural arbiter of beauty, taste, opinion, humor and style.”
Playboy will still feature images of models and a “Playmate of the Month,” but the images will now be “PG-13.” The magazine also plans to adopt a “cleaner, more modern style” for its new safe-for-work version.
Cleaner, of course, in more ways than one.