First things is first, Christina Hendricks‘s televised Clairol ad was not banned in the United Kingdom because of her breasts. Because they are in fact wrapped in a white sweater, and how and/or why would you ban such exquisite breasts? You wouldn’t.
So, what exactly was the issue with this fairly innocuous ad featuring the former Mad Men star dying her hair? Turns out, the results shown were not realistic. In fact, two people who identified themselves as hair colour experts filed complaints with the Advertising Standards Authority (ASA), stating that Hendricks’ new blonde ‘do could not be achieved using Clairol’s Nice ‘n Easy alone. Scandale!
Procter & Gamble confirmed that Hendricks’s hair was initially dyed blonde after not being coloured for approximately eight weeks. This is important to know, because she’s a natural blonde. Only after the grow-out period and blonde dye-job did Clairol dye her hair to her signature red. Then, the footage was re-arranged to make the blonde outcome the big reveal.
P&G’s colourist states that he did use Nice ‘n Easy alone, and used only the instructions on the box. While that may be, it’s still not exactly a realistic outcome for every woman who picks up a box. Makes you think about how you’re being advertised to, doesn’t it?