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Well isn’t it somehow comforting to know that beauty really is in the eye of the beholder? The beholder, of course, being women. Despite celebrities everywhere going under the knife in a bid to look younger, there’s a new study out from the makers of Botox that suggests a youthful appearance isn’t everything.

As it turns out, women are actually OK with aging. As in they are physically, emotionally and mentally all good with the concept of getting older. And Allergan, the company behind Botox and that facial filler known as Juvederm, were the ones to expose such thinking.

Minds blown, right?

Granted, the article wasn’t completely scientific since it was conducted via social media. It all happened as part of the #ThisIsMe campaign that Allergan ran, encouraging women to celebrate their choice on how they want to age. (Read: with or without Botox.)

To solicit opinions, five women in their early fifties were shown online as two “better” versions of themselves: one with a softening effect and the other with absolutely no wrinkles. Then, more than 2,000 women over the age of 18 were asked to look at the images and pick which image they preferred. In every single case the picture with the softening effect was selected.

What led the women to choose this way? According to the study, roughly 66 per cent of the respondents thought the women with wrinkles just looked better. And approximately 50 per cent of them thought the wrinkle-free images looked unnatural — some of them even asking if they were real images.

But here’s the real kicker: Even the women who were pictured voted on their softened look, as opposed to their wrinkle free frame.

Of course there was something in it for the company at the end of the day. By pointing out that women want to look more refreshed and natural, they were able to push their less invasive treatments like fillers.

So, it turns out, women do need to iron out a few wrinkles here and there, but just not all of them when it comes to our self-image.