The supermodel Karlie Kloss has modelled for Joe Fresh in Canada, and literally everyone else in the world. She’s been on the cover of countless magazines, and she’s one of Taylor Swift’s best friends. So, basically she’s pretty and popular and everyone loves her.
But what do you think the ad above is selling? Is the ad saying, “go on, wear a cape-coat with boots”? You’d think so, but that is definitely not what this ad is saying.
Is she posing in this manner, to show us that she will be receptive to our advances, should we log into the online dating website she’s now the face of? No, that’s not it. She’s not the face of a dating website. But that’d be a good guess, because she’s totally leaning in an I-could-be-into-this sort of way.
So, what the heck could it be? Oh! This ad is probably about being colourblind. And we, the viewers (who are not colourblind), are being asked to see into the world of a person who lives without seeing colour every day.
Okay, so that is literally not what this ad is about at all. But that’d be kind of neat.
But maybe she’s the lead in a post-apocalyptic teen drama where everyone has angular haircuts, perfect skin and cape-coats made of armadillo. And this is the poster. And perhaps she’s reaching into her pocket for the key to an old crypt. While this sounds like an amazing film, it does not exist. That is not what this ad is about.
This ad is about computer coding. Karlie Kloss, supermodel, is using her visage to work with the brand Marc Fisher, in hopes that she can get young people excited about coding. Or, “koding,” if you will. The ad goes on to note, “Karlie is making her Marc [SIC] by inspiring young women to get excited about coding. How will you #MAKEYOURMARC?”
And it’s true, she is making her mark. She has a koding klass.