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Zoella is one of the most recognizable content creators in the YouTube community. With over 11,000,000 subscribers and an international audience, she’s managed to have quite the online presence. And to top it off, she’s the author of a best-selling young adult series, and owns the cosmetic brand, Zoella Beauty. Since its launch in 2014, Zoe Sugg has released a number of collections, and yesterday was the official launch of her newest product line, Jelly and Gelato. With such a fun and vibrant theme, celebrations were definitely in order. How, you may ask? Well, only in the cutest and most Instagram-worthy way.

This past Monday, the British vlogger took her new line of products to the street. She rallied up her friends (who also happen to be Youtubers) and set up an ice cream truck in the middle of the Royal Pavilion in Brighton, UK. Zoe and her friends handed out free ice cream while chatting with viewers and showcasing the new product line. And everything about this day was a treat- no pun intended.

Fans of YouTubers will often travel far and wide, and spend so much money just to meet their favourite content creator, so the viewers seriously appreciated the promotional tactic. They were able to get an exclusive look at the new collection in person, and interact with the vlogger in such a friendly and relaxed setting, all for free!

Is ‘advertisement goals’ a thing? If so, this set-up is exactly that.

Would you take free ice cream from these nutters? 🍦#JellyandGelato

A post shared by Zoella (@zoella) on

 

If you want to try out the new Jelly & Gelato collection from Zoella Beauty, it’ll cost you a pretty penny in currency exchanges. You can purchase the products online from Superdrug and FeelUnique, which are retailers located in the UK. But if you don’t mind waiting, you can order the products online starting next week from London Drugs. Or, you could settle for products from her older collections, which can be purchased online or in-store at Aerie.