The fashion world is known for its ridiculous experiments, but this one may just take the cake, especially if that cake is wrapped safely in a Ziploc bag. Why? Well, your go-to food storage brand has just collaborated with Japanese clothing label Beams Couture to produce a collection of clothing and accessories, and it’s got us feeling all sorts of weird feelings.
As noted in Teen Vogue, the new collection is launching at Beams’ pop-up stores in Japan this week, and is sure to raise more than a few eyebrows. The collection features nine different items, including practical pieces like umbrellas, caps, fanny packs, tote bags, as well as backpacks and aprons, which you’d expect to be pretty heavy duty, and of course, plastic.
We get the pieces are sure to be durable and functional (no more scrambling around in pockets for our keys), but a little non-functional beauty in garments never hurt anybody. And we’re sure don’t want to match our home-made lunch on any given day.
It’s certainly not the first time a well-known brand has gone off the map with an unexpected range. Remember when Crayola launched of makeup collection earlier this summer? And how about that time Moschino tried to pass off dry cleaning bags as high end fashion for $900 a pop? We know the world of fashion and beauty often draws on unexpected sources for inspiration, and this time it looks like they went for our freezer drawers.
All kidding aside, with discussion around the use of plastics and its environmental impact on the rise, we’re pretty certain this isn’t the type of fashion we want to see on our shelves — no matter how functional.